Following a highly successful marketing campaign this advisory firm was generating enquiries for its new 12 month business owner program. Th advisory firm had planned to run one, billable to their clients monthly in arrears.
They had enough enquiry to run four – this meant funding four lots of resources, venues, trainers, workbooks, IT the list went on and on. The advisory firm knew that from these types of course they can secured highly valued ongoing work for years to come and didn’t want to turn anyone away because they would be giving business to their competitors. So how were they going to resource the on going costs yet keep to their promise of invoicing in arrears to their delegates?
Working with the firm Geneva Capital understood the sales cycle and by offering to fund up to 80% of invoices within 24 hours, the advisory firm could keep on top of its overheads, not only to deliver these courses but also to develop more.
Being able to offer their customers ongoing payment plans meant that the customers not only got results from the courses but also were able to manage their own cashflow accordingly. This arrangement caused their customers to refer more like minded business owners into the firm.
Being a fairly high profile advisory firm the fact that Geneva Capital offered a confidential facility that was tailored to them made the product work for their business model.
At Geneva Capital we offer a working capital facility, it is tailored to your business and flexes with you. We do not restrict to a limit and ask you to reapply when you need more. Best of all our products are confidential so you can fund your business with ease and privacy. If you’d like to see how Geneva can help you grow profitably – call us now or contact us here